The Trade Mission in the USA, highlighted in Superfoods, connects participants with the most dynamic markets for healthy and functional foods in North America. The agenda includes visits to distributors, importers, and innovation centers in Los Angeles and Miami. Attendees will participate in Natural Products Expo West and Fancy Food Show, key spaces to discover trends in superfoods, supplements, healthy beverages, and plant-based products. The mission integrates business meetings with buyers, retailers, and leading brands. Technical sessions on regulations, certifications, and entry models to the US market will also be developed. The agenda contemplates visits to specialized stores and food innovation hubs. Upon completion, participants will gain clarity on export opportunities and potential alliances. Sources: Natural Products Expo; Specialty Food Association; USDA Food Trends (2024).
