The Trade Mission in Mexico, one of the Latin American markets with the greatest expansion in healthy products and superfoods, connects participants with key buyers from retail, wholesale, and horeca channels. Between Oaxaca and Guadalajara, production, distribution, and commercialization ecosystems with strong superfood demand are visited. At Expo ANTAD and Alimentaria and regional gastronomic forums, attendees will learn about innovations in native ingredients, functional foods, eco-friendly packaging, and new formats for healthy consumption. The agenda includes meetings with supermarket chains, distributors, marketplaces, and specialized buyers. Local regulations, front-of-pack labeling, and differentiation strategies for the Mexican consumer are also analyzed. The mission allows understanding growth opportunities in a market with an affinity for natural and high-nutritional-value products. Upon completion, participants will obtain strategic contacts and a clear entry route to scale in Mexico. Sources: ANTAD, Secretariat of Economy Mexico, National Chamber of the Food Industry.
