The Trade Mission in France, highlighted in Superfoods, allows exploring one of the most sophisticated European markets in natural, organic, and functional products. Participants will visit Marseille and Lyon, where specialized distributors and processors operate. The visit includes participation in SIAL and Natexpo, two essential platforms to know innovations in superfoods, organic foods, functional beverages, and plant-based trends. The agenda contemplates business meetings with French and European buyers. Technical sessions on certifications, regulations, and French consumer preferences will also be held. The mission integrates visits and networking with local healthy food companies. Upon completion, attendees will obtain clear opportunities to enter the French market and expand their offer. Sources: SIAL Paris; Natexpo; Ministry of Agriculture (2024).
