The Trade Mission in Italy, highlighted in Specialty Drinks, allows knowing high-value wine and craft beer markets. Objective: connect producers with European distributors and sommelier networks. Focus: visits to Verona and Turin and participation in Vinitaly. Activities: specialized tastings, meetings with importers, and technical forums. Value: positioning in premium channels and export cooperation. Experience: pairing workshops and tours of historic wineries. Result: listing opportunities in European markets and partnerships. Sources: Vinitaly; Coldiretti; ICE.
