The Trade Mission in Chile, highlighted in Specialty Drinks, brings participants closer to an emerging wine market in LATAM. Objective: identify opportunities in export and co-branding. Focus: visits to producing regions and participation in national fairs. Activities: tastings, vineyard tours, and business tables with exporters. Value: access to local ingredients, trends, and logistical contacts for export. Experience: workshops in oenology and meetings with distributors. Result: export pipeline and business alliances. Sources: Chilevino; ProChile; Wines of Chile.
