The Trade Mission in the USA, a world leader in research and development of functional foods, connects participants with the most advanced nutritional innovation ecosystems in Chicago and San Francisco. The experience allows exploring emerging technologies in healthy formulations, bioactive ingredients, and next-generation food fortification systems. The agenda includes visits to IFIA, SupplySide West, and the prestigious IFT, where solutions in sports nutrition, clean label, and foods for holistic wellness are presented. Attendees will get to know laboratories, development centers, and leading companies setting the pace in applied nutritional science. Strategic meetings with suppliers, distributors, and health and wellness trend specialists will also be held. The mission offers unique access to new business opportunities in one of the fastest-growing global industries. Upon completion, participants will obtain a clear vision to integrate technologies, ingredients, and strategies strengthening their functional portfolio’s competitiveness. Sources: IFT; SupplySide West; IFIA North America (2024).
