The Trade Mission in Mexico, a rapidly growing market for functional foods, connects participants with the innovation hubs of Mexico City and Monterrey. The mission allows exploring solutions in fortification, ready-to-eat healthy foods, natural ingredients, and wellness trends applied to retail. Visits to Expo ANTAD and Alimentaria México and Expo Pack are included, fairs where brands, suppliers, importers, and technological platforms for the food industry converge. Participants will hold business meetings with ingredient manufacturers and functional innovation companies. They will also learn about entrepreneurship ecosystems driving nutritious products based on local agriculture. The mission allows identifying opportunities for export, diversification, and development of healthy lines. Upon completion, attendees will have a clear strategy to expand in the Latin American functional market. Sources: ANTAD; Alimentaria México; Expo Pack (2024).
