The Trade Mission in Italy, a country recognized for its food tradition and growing leadership in functional foods, connects participants with the innovation ecosystems of Milan and Parma. The mission allows exploring high-nutritional-value formulations, clean label solutions, functional Mediterranean ingredients, and advanced processing technologies. The agenda contemplates visits to Cibus and TuttoFood, fairs where manufacturers, laboratories, and suppliers specialized in nutritional health converge. Attendees will hold meetings with companies dedicated to alternative proteins, nutraceuticals, and fortified products. Research centers driving the sector’s modernization in Europe will also be visited. The experience allows mapping business opportunities and technological advances applicable to new product development. Upon completion, participants will obtain a strategic vision to integrate functional innovations with a market focus. Sources: Fiere di Parma – Cibus; TuttoFood Milano (2024).
