The Trade Mission in the USA, the global heart of Agrotech, connects participants with the most innovative agricultural valleys on the planet, from Fresno to Salinas, where technologies for smart irrigation, crop automation, and precision agriculture are developed. During the visit to the World Ag Expo and the PMA Fresh Summit, attendees will observe trends in advanced machinery, plant genetics, IoT sensing, and solutions to increase agricultural productivity. The mission includes networking spaces with suppliers, distributors, and leading startups in food sustainability. Upon completion, participants will gain a strategic vision of the US market, new business opportunities, and a clear innovation map applicable to their own value chain.
