The Trade Mission in Italy, highlighted in Agrotech, allows participants to enter one of the most sophisticated agro-industrial ecosystems in the world, emphasizing Parma, Bologna, and their agricultural innovation chain. The visit includes direct access to research centers, advanced cooperatives, and companies leading the use of smart agricultural machinery. Attendees will participate in Cibus and Macfrut, two key platforms to learn about new processing technologies, improved seeds, and crop digitalization. The agenda contemplates strategic meetings with Italian suppliers, regional clusters, and experts in sustainable agriculture. European trends on field automation and high-value-added production models will also be analyzed. The mission offers networking spaces and technical visits to selected companies. Upon conclusion, participants will gain a deep vision of the Italian agricultural market and concrete business opportunities. Sources: Fiere di Parma; Macfrut Italy; Ministry of Agriculture of Italy (2024).
