The Trade Mission in the United States positions companies within the Detroit automotive ecosystem, integrating visits to OEMs, tech hubs, and participation in EV conferences present at NAIAS and CES Automotive Tech platforms. The program facilitates identifying opportunities with manufacturers, Tier 1 suppliers, and startups leading the transition towards electrification and vehicular software. Additionally, the mission offers sector meetings to explore demands in charging systems, electronics, advanced materials, and batteries. It is complemented with analysis of federal regulation trends and EV adoption models in North America.
