
The Trade Mission in the United States inserts itself into Silicon Valley, global epicenter of automotive software, where events like AutoTech and CES automotive verticals gather connectivity, AI, sensor, SDV, and mobility platform companies. The route includes meetings with startups, RandD centers, autonomy software suppliers, and manufacturers leading the shift towards software-defined vehicles. This mission strengthens opportunities for technological integration, investment, and scaling of solutions for North American OEMs.