Guided and supported internationalization that allows you to identify and evaluate a target market theoretically and experimentally to effectively obtain clients, business partners or investors in the desired territory.
$4,000
STAGE I: COMMERCIAL READINESS DIAGNOSIS TO EVALUATE INTERNATIONALIZATION POTENTIAL
DESCRIPTION: This diagnosis is designed to be carried out through 4 practical workshops through which the participant identifies the appropriate conditions to expand their business offering in the international market.
SCOPE:
Workshop No. 1: Diagnosis of corporate business culture and financial conditions.
Workshop No. 2: Product or service diagnosis, digitalization and company e-commerce tools.
Workshop No. 3: Evaluation and analysis of internal and external factors of opportunities and threats for the internationalization of the company.
Workshop No. 4: Recommendations and conclusions. Immediate actions for introduction into a foreign market.
STAGE II: FACTORS EVALUATION AND SELECTION TARGET AND ALTERNATE MARKET
DESCRIPTION: Characteristics that will allow defining the market with the greatest probability of success in which a product or service will be introduced. They include two countries / markets (target and alternate) that will serve as support to evaluate the potential in an alternative way.
SCOPE: The comparison matrix of 2 selected countries is made where the aspects mentioned below are evaluated and weighted. Additionally, a report is delivered justifying the alternative target market.
A. MACROECONOMIC VARIABLES (WHEN APPLICABLE)
1. Population
2. GDP (USD Millions)
3. GDP per capita (USD)
4. GDP growth percentage (%)
5. Percentage Devaluation Rate (%)
6. Exchange rate (country currency/USD)
7. Bilateral exchange rate (foreign country currency/local country currency)
8. Unemployment Percentage (%)
9. Inflation Percentage (%)
10. Risk of non-payment
B. LOGISTICAL VARIABLES (WHEN APPLICABLE)
1. Local infrastructure
2. Number of international airports
3. Number of international ports
4. Financial system
5. Offer from logistics companies
6. Offer from customs agencies
7. Strikes
8. Transportation costs
C. DEMOGRAPHIC VARIABLES (WHEN APPLICABLE)
1. Type of government
2. Religion
3. Official language
4. Number of languages spoken
5. Cultural proximity
6. Culture of openness to foreigners
7. Number of holidays
D. MARKET VARIABLES (WHEN APPLICABLE)
1. Local competition
2. International Competition
3. Tariff Barriers
4. NON-Tariff Barriers
5. Use of technology
6. Traditional purchase
7. Online/Ecommerce
E. FOREIGN TRADE VARIABLES (WHEN APPLICABLE)
1. Free trade agreements with the country of origin
2. Openness to foreign products/services
3. Export the product or service abroad
STAGE III: CUSTOMIZED VALUE PROPOSAL. PRODUCT MARKET FIT.
DESCRIPTION: One Pager delivered by the client, according to the company.
SCOPE OF SERVICE:
1. Five potential competitors in the target market are analyzed, taking into account the functionalities of the product/service.
2. A report is generated where the product/service vertical of the participating company with the greatest potential for introduction and development in the market is determined. Additionally, the area is established where it has the greatest potential for its development and growth.
3. The market strategy is created based on: Product vertical analysis, potential geography, introduction with its own operation or including allies, external resources, investment rounds and investors. Conclusions and recommendations. A comparative table of the competition will be provided.
STAGE IV: FAMILIARIZATION TOUR. IN-PERSON OR VIRTUAL COMMERCIAL MISSION.
DESCRIPTION: 6 business meetings will be held with potential clients, allies, public sector entities, associations, among others.
STAGE V: SOFTLANDING EVALUATION. Included when taking the program in its entirety.
Program results. Feedback.
Management of business leads that allows you to go from state 1 (Discovery) to state 4 (Selection), guaranteeing its follow-up, development of sales processes, accelerating, scaling and increasing successful closing.
Specialized consultant who, virtually, implements marketing and sales strategies designed to drive the expansion and internationalization of businesses in both local and international markets.
It is the design and creation of corporate digital marketing campaigns for social networks such as facebook, instagram, likedin or twitter, with the aim of publicizing a product or service in a foreign market.
