Evaluation and selection factors Market Objective, Alternative and Contingent

$1,150.00 USD

Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.

Description

The comparison matrix of 3 selected countries is made where the following aspects are evaluated and weighed: Additionally, a report is delivered justifying the objective, alternate and contingent market.

A. MACROECONOMIC VARIABLES

1. Population

2. GDP (USD Millions)

3. GDP per capita (USD)

4. Percentage growth GDP (%)

5. Percentage Devaluation rate (%)

6. Exchange rate (country / USD currency)

7. Bilateral exchange rate (foreign country currency / local currency)

8. Percentage Unemployment (%)

9. Percentage Inflation (%)

10. Risk of non-payment

 

B. LOGISTIC VARIABLES

1. Local infrastructure

2. Number of international airports

3. Number of international ports

4. Financial system

5. Supply of logistics companies

6. Offer of customs agencies

7. Strikes

8. Transportation costs

 

C. DEMOGRAPHIC VARIABLES

1. Type of government

2. Religion

3. Official language

4. Number of languages ​​spoken

5. Cultural proximity

6. Culture of openness to foreigners

7. Number of holidays

 

D. MARKET VARIABLES

1. Local competition

2. International Competition

3. Tariff Barriers

4. Non-Tariff Barriers

5. Use of technology

6. Traditional purchase

7. Buy through the internet

 

E. VARIABLES FOREIGN TRADE

1. Free trade agreements with the country of origin

2. Opening to extranejros products / services

3. Exports the product or service abroad

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