Corporate buyer profile (Companies)

$390.00 USD

The most important data on the characteristics of the composite buyer in the target market whose scope will allow to establish its economic behavior is obtained.

Description

A report will be delivered with the following data and their respective conclusions:

A. VARIABLES OF THE CORPORATE BUYER (COMPANIES):
1. Commercial structure of the company (corporate buyers)
2. Departments responsible for purchases
3. Purchasing process of the corporate buyer
4. Negotiation culture
5. Trading times and purchases
6. Form through which they make their purchases (by recommendation, by refereces in the market, by necessity)
7. Means and payment times of the buyers
8. Frequency of purchase
9. Expectations in the purchase of the product / service
10. Expected after-sales services for product / service purchases

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