The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
Analysis of communication
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES COMMUNICATION IN COUNTRY / MARKET OBJECTIVE:
1. A comparative table is identified and made with the types of communication (verbal, non-verbal and graphic) through which the product / service (tariff sub-item) under study in the market / target country is disclosed.
2. A comparative table and analysis of the media (TV, radio, press, internet, etc.) that are used in the market / target country is made to publicize or promote the product / service (tariff subheading) under study.
3. A comparative table of non-formal media (groups, associations, networks, events, breakfasts, etc.) is identified and generated.