{"id":6170,"date":"2025-12-15T11:13:52","date_gmt":"2025-12-15T16:13:52","guid":{"rendered":"https:\/\/dcobys.com\/services\/uncategorized\/target-market-definition\/"},"modified":"2026-01-30T18:27:43","modified_gmt":"2026-01-30T23:27:43","slug":"target-market-definition","status":"publish","type":"product","link":"https:\/\/dcobys.com\/es\/services\/investigacion-de-mercados\/investigacion-de-mercados-a-demanda\/target-market-definition\/","title":{"rendered":"Definici\u00f3n mercado objetivo"},"content":{"rendered":"<p>Se entregar\u00e1 un informe con los siguientes datos y sus respectivas conclusiones:<\/p>\n<p>A. VARIABLES DEL MERCADO OBJETIVO\/TARGET:<br \/>\n1. Demograf\u00eda: edad, g\u00e9nero, nivel socioecon\u00f3mico, educaci\u00f3n, ocupaci\u00f3n.<br \/>\n2. Psicograf\u00eda: estilo de vida, gustos, preferencias, personalidad, valores, costumbres, hobbies.<br \/>\n3. Usos: tipo de producto\/servicio que usa, frecuencia, situaciones en las que requiere producto\/servicio.<br \/>\n4. Beneficios: ventajas m\u00e1s comunes que espera obtener del producto\/servicio.<br \/>\n5. Localizaci\u00f3n geogr\u00e1fica: ubicaci\u00f3n de los usuarios potenciales. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es el conjunto de caracter\u00edsticas propias del mercado al cual se desea exportar productos o servicios, y que permitir\u00e1n la expansi\u00f3n de la empresa en el extranjero.<\/p>\n","protected":false},"featured_media":8058,"template":"","meta":{"_acf_changed":false},"country":[],"product_brand":[],"product_cat":[64,905],"product_tag":[921],"class_list":{"0":"post-6170","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-investigacion-de-mercados","7":"product_cat-investigacion-de-mercados-a-demanda","8":"product_tag-fase-ii-informacion-macro","10":"first","11":"instock","12":"virtual","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product\/6170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product\/6170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/media\/8058"}],"wp:attachment":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/media?parent=6170"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/country?post=6170"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product_brand?post=6170"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product_cat?post=6170"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product_tag?post=6170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}