{"id":6158,"date":"2025-07-23T13:45:44","date_gmt":"2025-07-23T17:45:44","guid":{"rendered":"https:\/\/dcobys.com\/services\/uncategorized\/evaluation-and-factor-selection-market-objective-alternative-and-contingent\/"},"modified":"2026-01-30T18:27:43","modified_gmt":"2026-01-30T23:27:43","slug":"evaluation-and-factor-selection-market-objective-alternative-and-contingent","status":"publish","type":"product","link":"https:\/\/dcobys.com\/es\/services\/investigacion-de-mercados\/investigacion-de-mercados-a-demanda\/evaluation-and-factor-selection-market-objective-alternative-and-contingent\/","title":{"rendered":"Factores de evaluaci\u00f3n y selecci\u00f3n de mercado objetivo, alterno y contingente"},"content":{"rendered":"\t\t
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The comparison matrix of 3 selected countries is made where the following aspects are evaluated and weighed: Additionally, a report is delivered justifying the objective, alternate and contingent market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A. MACROECONOMIC VARIABLES<\/strong><\/p>

  1. Population<\/li>
  2. GDP (USD Millions)<\/li>
  3. GDP per capita (USD)<\/li>
  4. Percentage growth GDP (%)<\/li>
  5. Percentage Devaluation rate (%)<\/li>
  6. Exchange rate (country \/ USD currency)<\/li>
  7. Bilateral exchange rate (foreign country currency \/ local currency)<\/li>
  8. Percentage Unemployment (%)<\/li>
  9. Percentage Inflation (%)<\/li>
  10. Risk of non-payment<\/li><\/ol>

    \u00a0<\/p>

    B. LOGISTIC VARIABLES<\/strong><\/p>

    1. Local infrastructure<\/li>
    2. Number of international airports<\/li>
    3. Number of international ports<\/li>
    4. Financial system<\/li>
    5. Supply of logistics companies<\/li>
    6. Offer of customs agencies<\/li>
    7. Strikes<\/li>
    8. Transportation costs<\/li><\/ol>

      \u00a0<\/p>

      C. DEMOGRAPHIC VARIABLES<\/strong><\/p>

      1. Type of government<\/li>
      2. Religion<\/li>
      3. Official language<\/li>
      4. Number of languages \u200b\u200bspoken<\/li>
      5. Cultural proximity<\/li>
      6. Culture of openness to foreigners<\/li>
      7. Number of holidays<\/li><\/ol>

        \u00a0<\/p>

        D. MARKET VARIABLES<\/strong><\/p>

        1. Local competition<\/li>
        2. International Competition<\/li>
        3. Tariff Barriers<\/li>
        4. Non-Tariff Barriers<\/li>
        5. Use of technology<\/li>
        6. Traditional purchase<\/li>
        7. Buy through the internet<\/li><\/ol>

          \u00a0<\/p>

          E. VARIABLES FOREIGN TRADE<\/strong><\/p>

          1. Free trade agreements with the country of origin<\/li>
          2. Opening to extranejros products \/ services<\/li>
          3. Exports the product or service abroad<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Caracter\u00edsticas que permitir\u00e1n definir el mercado con mayor probabilidad de \u00e9xito en el cual se introducir\u00e1 un producto o servicio. Adicionalmente, se incluyen dos pa\u00edses (alterno y contingente) que servir\u00e1n de apoyo para evaluar la potencialidad de manera alternativa.<\/p>\n","protected":false},"featured_media":8010,"template":"","meta":{"_acf_changed":false},"country":[],"product_brand":[],"product_cat":[64,905],"product_tag":[920],"class_list":{"0":"post-6158","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-investigacion-de-mercados","7":"product_cat-investigacion-de-mercados-a-demanda","8":"product_tag-fase-i-informacion-producto-servicio-mercados-objetivo-alterno-y-contingente","10":"first","11":"instock","12":"virtual","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product\/6158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product\/6158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/media\/8010"}],"wp:attachment":[{"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/media?parent=6158"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/country?post=6158"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product_brand?post=6158"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product_cat?post=6158"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dcobys.com\/es\/wp-json\/wp\/v2\/product_tag?post=6158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}